After learning about the shocking truth behind the leather industry and other animal products, our founder,  Monica decided to never consume any of them again. While working in the fashion industry, Monica realised many others were unaware of the cruelty that lies within. She also noticed that vegetarianism and veganism tend to be more associated with diet and health than animal welfare so she decided to combine her passion for design and veganism to start up a business with the intention to promote vegan fashion and lifestyle.


The Lovely Things started in the UK and later relocated to Hong Kong. The brand was relaunched in 2020 and since then has been focusing on creating modern and timeless pieces with sustainable leather alternatives such as cork, Piñatex (made from pineapple leaf fibres) and Malai (made from coconut water waste). As of May 2022, the brand is based in London, UK.

Read this interview here to find out more about our founder and the story behind the brand.