After learning about the shocking truth behind the leather industry and other animal products, our founder, Monica decided to never consume any of them again. While working in the fashion industry, Monica realised many others were unaware of the cruelty that lies within. She also noticed that vegetarianism and veganism tend to be more associated with diet and health than animal welfare so she decided to combine her passion for design and veganism to start up a business with the intention to promote vegan fashion and lifestyle.
The Lovely Things started in London, UK and was relaunched in 2020 after temporarily moving to Hong Kong to explore the vegan community in Asia. Since then the brand has been focusing on creating modern and timeless pieces with sustainable leather alternatives such as cork, Piñatex (made from pineapple leaf fibres) and Malai (made from coconut water waste). The brand was also actively involved in markets, events, pop-up store and workshops.
After spending a couple of years promoting vegan fashion in Asia, the brand has now moved back home to London, UK.