The Lovely Things is a vegan and eco-conscious brand that started in 2017 in London, UK. We are committed to not using leather or any other animal based materials in our designs because we don't want animals to suffer for our fashion.

 

We care about the environment as well as animal welfare and therefore over the years we have been experimenting with various sustainable cruelty-free materials to reduce our impact on the environment.

Since 2020, we have been focusing on using innovative and sustainable plant-based leather alternatives such as Piñatex (made from pineapple leaf fibres), cork (made from tree bark), and Malai (made from coconut water waste). Furthermore, we have gradually switched to handmade and made-to-order to avoid over production and to reduce waste.

​

We believe fashion can be both stylish and kind.