After learning about the shocking truth behind the leather industry and other animal products, our founder, Monica decided to never consume or use any of them again. Being a lover of fashion and while working within the fashion industry, Monica realised many others were unaware of the cruelty that lies within. She also noticed that vegetarianism and veganism tend to be more associated with diet and health than animal welfare so she decided to combine her passion for fashion and veganism to start up a business with the intention to promote vegan fashion and lifestyle.
The Lovely Things started in the UK in November 2016 and later relocated to Hong Kong in 2019. The brand was relaunched in 2020 and since then has been focusing on creating modern and timeless pieces with sustainable leather alternatives such as cork, Piñatex pineapple leather and Malai coconut leather.
To find out more about our founder and the story behind the brand, read this interview here.