COMMITMENT & ETHICS
We are committed to using only cruelty-free materials. We will never use leather or animal skin in our products and here are the reasons why:
Millions of innocent animals are killed primarily for their skin each year (No, leather is not always a by-product). Leather is not always produced in efforts to minimise waste but because it is a highly profitable business. Animals suffer from confinement and deprivation as well as cruel treatment during transport and slaughter. Besides cows and lambs, pigs, goats, cats, dogs, snakes, crocodiles and deers are also among the victims of the leather industry.
All animal skins need to go through a treatment called 'Tanning' in order to turn into leather material. The tanning process uses chemical and organic compounds as well as large quantities of water to permanently alters the protein structure of skin to make it more durable and less susceptible to decomposition. The chemicals pollute the air, soil, rivers and groundwater which affect both local human and animal population.
Overproduction is a serious issue that is not being discussed enough. According to United States Environmental Protection Agency, around 11.9 million tons of clothing and footwear were produced in 2015 in the United States alone with around 8.2 million of it ended up in landfill. Furthermore, according to Ellen MacArthur Foundation (source from Fashion Revolution), around 3% of retail stock is overstock which means it will be incinerated or sent to landfill.
As a vegan brand, we care not only about animal welfare but also the environment, and therefore we are committed to responsible and sustainable production. Currently over 95% of our items are handmade in England by Monica in south east London. Each item is thoughtfully designed, and made with love and care.
Our few non-handmade items are ethically produced in small batches by a manufacturer that has passed the AI ethical audit and Sedex SMETA (Sedex Members Ethical Trade Audit) based in Guangzhou city.
Majority of fashion items including clothing, handbags and jewellery are individually packaged in clear plastic bags after production to protect them from getting dirty or damaged during shipment from the manufacturer to the retail store or warehouse. These plastic packaging materials are usually single-use, non-recyclable and non-biodegradable, and most likely end up in landfill or even in the ocean.
We were absolutely horrified to find out the amount of plastic packaging used in average production and we certainly want to do better so we pack all our products in a reusable dust bag or recyclable tissue paper, and we only use paper stuffing when necessary.
We currently do not use any plastic in our product packaging.
All our orders are shipped in 100% recyclable cardboard boxes or kraft padded envelopes.
You might be wondering - aren’t padded envelopes lined with plastic bubble wrap which is bad for the environment?
Don't worry, the kraft padded envelopes we use are filled with cushioning paper fibres instead of bubble wrap. Not only do the paper fibres provide outstanding protection but they are also made from 100% recycled materials. These padded envelopes are strong and tough, and can be re-used over and over again.
We encourage our customers to double check all product information (eg. materials, colour, measurements) before making a purchase to avoid returning the item which would waste resources from packaging and carbon emissions from shipping/delivery transportation.